The purpose of the Internet is to
share knowledge and foster informed
decision making.
Internet exists to serve all communities.
Successful web sites are an integral part
of an effective organisation.
Web sites need their own set of specific,
achievable and measurable objectives.
Effective web sites display quickly and clearly,
and are easily navigated.
Design is based on "The message you want to
communicate to your audience".
Navigation is based on "Creating pathways to
knowledge".
Web content is
a valuable asset that must be actively managed.
Updating and
consistent maintenance of the site is appreciated by web
visitors and encourages return visits.